METHOD & PROCEDURES
The first questions for content writing should be, "Why am I writing?" "What is my goal or my purpose for writing?" "Who do I want to read my writing?" For many writing content, the purpose is to communicate to a particular audience and get them to buy your product or service. In order to communicate successfully to your audience, understanding your purpose for writing will make you a better writer.
Developing Audience Awareness:
When you talk to someone face-to-face, you always know just who we're talking to. You can automatically adjust our speech to be sure you communicate your message. In short, you change what you say because you know your audience.
Therfore, define your audience, because most writers don’t take the time to think about who will be reading what they write. But to be sure that you communicate clearly in writing, you need to adjust our message, how you say it and what information you include, by recognizing that different readers can best understand different messages.
What to do first?
- Defining Audience Awareness
- Audience Awareness and Purpose
- Editing and Audience Awareness
- Assumptions about Audience
- Will My Content Inflict Action
Analyzing an Audience:
Analyzing your audience is essential. You need to investigate exactly who want & who will read what you are going to write. For example, you might investigate who reads the articles or trade magazines in your product or service areas. Check out some of those articles or journals and browse through several issues. In addition, you might interview people who will be your customers.
Remember to Analyze your audience before you begin writing your content, so you'll know what format, style, vocabulary, or information is expected.
Writers in the advertising business spend a great deal of time researching their targeted audiences. Once they know who their audience is, they can mold their advertising, the words, format, graphics, images, to appeal to that specific audience. This is what you are doing!
You can determine the characteristics about your target customers through a demographic profile, or by making assumptions about your product features and benefits.
What else can I do?
- Targeting multi-word phrases that fit your product or service.
- Use word stemming and proximity grouping content.
- Find your optimum keywords through iteration and popularity.
- Write a keyword-rich content. Put links to other pages with your keywords or phrases.
- Hire an Mind Map Media to Manage the process!
Keyword Ranking Services Quote
| Total Management Service Levels |
Mind |
Map |
Media |
| Monthly cost |
$395 |
$595 |
$795
|
| Site Max updates per month |
4 |
8 |
12 |
| Company & Category Research |
yes |
yes |
yes |
| Competitive Research & Analysis |
yes |
yes |
yes |
| Score-carding Metrics |
yes |
yes |
yes |
| Keyword & Phrase Research |
yes |
yes |
yes |
| Pay Per Placement Advertising [PPP] |
yes |
yes |
yes |
| Search Engine Optimization [SEO] |
yes |
yes |
yes |
| Website Structural Analysis |
yes |
yes |
yes |
| Content Development for Optimization |
yes |
yes |
yes |
| Link Strategies |
- |
yes |
yes |
| Price Shopping Sites [PSS] |
- |
- |
yes |
| Web Analytics |
- |
- |
yes |
