Pay Per Placement Advertising [PPP]
You must not forget the Pay Per Placement Advertising Campaign as it is the reverse of the Search Engine Optimization stated above. We prepare strategically defined key words and phrases that will bring targeted, qualified and interested Visitors through a custom-developed pay per placement campaign that is measurable. We qualify, quantify and assess the value of individual search term advertisements and the cost per click to the landing page. We are constantly testing various ad headlines and content focused on the ROI. As stated in the SEO section, our studies have found that paid ads are clicked on by 3 out 10 Google surfers, 5 out 10 MSN surfers & 7 of 10 Yahoo surfers. Be certain that your Web site is seen and visited. Remember, traffic stops as you stop paying thus easy to manage a budget. What are the benefits of PPP?
You can get visitor traffic in as little as an hour after setup;
Solution for exposure on competitive search terms where you can't get a top ranking;
Good solution for "problem" sites that use Flash or dynamic content;
Great for testing new product ideas or the effectiveness of ads quickly;
Target a large number of low-bid-cost (niche) keywords;
Perfect interim measure until your SEO results show up in the search engines;
Excellent for seasonal sales or other time-dependent promotions;
Easy to measure and track performance and effectiveness;
What we do…
Competitive analysis and keyword and phrase research
Develop target keyword and phrase lists for PPP campaigns
Implement, optimize, track, analyze, and report on PPP campaigns, regularly
Participate in new business and existing client calls & meetings
Use PPP research to develop and recommend new strategies to increase ROI
PPP Management Costs:
If you are like many of our clients you probably have a Pay Per Placement (PPP), sometimes Pay Per Click [PPC], accounts at Google, Yahoo/Overture, MSN or Miva/FindWhat. Over the past few years, these PPP accounts have increased traffic to their web sites.
However, managing these accounts is becoming more & more time and labor intensive. You should view each listing daily, determine if you need to make bid changes, and apply the changes. You then repeat the process for each PPP site. The more keywords you have, the more time and labor is involved.
If you are like most companies, you repeat this process a couple of times a day to optimize your position and bid, or you don't, and this is also a problem.
The amount of time and labor required to manage PPP accounts keeps increasing. If the time and labor wasn't enough, the constant changes in the PPP programs have made managing these accounts difficult at best.
Have you tried to calculate your costs?
What is your time worth? Perhaps $15.00, $25.00, $40.00 per hour or more?
How many hours per day do you spend managing your PPC accounts? Perhaps 1, 2, 3 hours, or more?
If you spend 2 hours a day at $25.00 per hour, this equals $50.00 per day.
If you work 22 days per month, this is $1,100 per month, or $13,200 per year, plus hidden costs (22% to 35% of the base) such as employee benefits like insurance, pension, 401k matching, vacation and sick hours, etc.; and of course fixed costs.
To assist with this increasing complexity and raising cost, we offer our Professional PPP Program service.
Professional PPP Program Costs:
The Professional PPP (PPC) Program includes creation and ongoing management of your search engine Pay Per Placement (click) marketing campaigns in MSN, Yahoo/Overture, Miva'FindWhat and Google. Unlike agencies that charge a percentage of the ad budget, our flat fee is designed to maximize your return on investment.
Initial Campaign Creation $500.00 [3+ engines = $400.00ea]
Monthly Management $150.00 per Search Engine
- Company & Category Research
- Competitive Research & Analysis
- Score-carding Metrics
- Keyword & Phrase Research
- Unique keywords and phrases with targeted unique ads,
- Relevant landing pages (content revisions if applicable),
- Creation of a local campaign (if applicable)
[3 engines = $400.00, 5 engines = $500.00]
These fees are in addition to the click-thru charges that you budget. We will pay Overture and Google however your pre-set monthly budget for these click-thru charges must be paid in advance. We work with this budget to maximize your ROI and Score-carding Metric results.