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Web Site Management
METHOD & PROCEDURES
We implement proven methods & procedures to manage your site with the objective of increased traffic, top rankings, & incresed conversions.
Here's how we deliver results promptly, affordably with ROI:
- Company & Category Research: The first step is to gain the knowledge & understanding of our client's business, objectives, goals, strategies and identify relevant tactics will need to use for an effective ROI.
- Competitive Research & Analysis: Understanding the competition, their positive and negative attributes helps to determine our objectives. We must also understand the channels of business, product lines, services and opportunity verticals where new business can be generated.
- Score-carding Metrics: Next we determine the specific areas of importance like where your site currently ranks as optimized, how many Visits & Visitors you have, what is you conversion rate, and what is your ROI, all as a point of reference for the goals we set out to achieve. In order to score-card our results, we must understand where we're starting. This is most logical way to measure achieved results.
- Keyword & Phrase Research: The next step is to identify relevant and effective keywords & phrases that Visitors are actually using to find your products and services. This may be the most revealing phase of the project, as many clients are often underestimating the target keywords.
- Pay Per Placement Advertising [PPP]:
Once we identify the keywords and phrases that meet your targey market, we devellop the Pay Per Placement Advertising Campaign. We prepare strategically defined key words and phrases that will bring targeted, qualified and interested Visitors through a custom-developed pay per placement campaign that is measurable. Be certain that your Web site is seen and visited.
- Search Engine Optimization [SEO]:
We help make your Web site strategically qualify and attract Visitors through a custom-developed organic search engine optimization campaign that is measurable. We will qualify, quantify and assess the value of individual search terms and recommend the appropriate content to maximize the key word phrases, thus placing your pages high in the Search Engine Rankings.
- Website Structural Analysis: Detecting structural and design obstacles that reduce effective search engine robot spiders, is crucial to successful site optimization. We ensure your code is clean and efficient.
- Content Development for Optimization: While maintaining your marketing message, we recommend or create compelling content that takes advantage of the keywords & phrase, increasing your search engine rankings, develop proficient Meta tags, and optimize your linking structure.
- Link Strategies: We identify your channel, category and products sites and develop an effective strategy for your Web site. We also review your competitions linking tactics to understand their relevant external links, then prepare a corporate strategy to increase your site's linking popularity.
- Price Shopping Sites [PSS]: We provide a detailed analysis of the Price Shopping Sites (PSS) universe and provide a recommendation for the PSS's to expand your product distribution thus increasing sales. We then upload your product feeds to the appropriate sites and manage your budget.
- Web Analytics: To properly identify with your Traffic, Visits & Visitors, we must understand where they come from; which keywords & phrases they use to find you; what's their navigating behavior; how effective is your Web site in terms of active pages; and many other valuable marketing, merchandising and converting metrics.
| Total Management Service Levels |
Mind |
Map |
Media |
| Monthly cost |
$395 |
$595 |
$795
|
| Site Max updates per month |
4 |
8 |
12 |
| Company & Category Research |
yes |
yes |
yes |
| Competitive Research & Analysis |
yes |
yes |
yes |
| Score-carding Metrics |
yes |
yes |
yes |
| Keyword & Phrase Research |
yes |
yes |
yes |
| Pay Per Placement Advertising [PPP] |
yes |
yes |
yes |
| Search Engine Optimization [SEO] |
yes |
yes |
yes |
| Website Structural Analysis |
yes |
yes |
yes |
| Content Development for Optimization |
yes |
yes |
yes |
| Link Strategies |
- |
yes |
yes |
| Price Shopping Sites [PSS] |
- |
- |
yes |
| Web Analytics |
- |
- |
yes |
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