METHOD & PROCEDURES
Build it and they will come does not hold true on the Internet any more. Consumers can’t buy what they can’t find. And a website with an unclear marketing message will hinder any traffic that may already exist. You must have a direct pathway to your web site that clearly communicates why a consumer should buy your products or use your services.
The purpose of keyword ranking optimization is to make finding your site easy for users who are interested in your topic areas. By tagging your pages with the phrases that best match the overall theme of your site, you can ensure that users will find your site when searching for content like yours. Choose popular - but not too popular - phrases that best describe your site, and use them strategically within your pages.
To fully optimize a web site, you need to optimize its keywords and phrases so that your audience can find your site.
How Search Engines Rank Sites:
- Prominence as Expert
- Frequency of Clicks
- Sort by popularity
- Weight or Density of Relevat Content
- Keyword Optimization
How You Can Affect Rankings:
- Determine your keyword phrases
- Refine and combine keyword phrases
- Sorty Keywords & Phrases by popularity
- Write a title using your top two to three phrases
- Write a description meta tag
- Write a keywords meta tag
- Add keywords into key tags and attributes, and mix well
- Submit to search engines
- Hire an Expert (Mind Map Media) to Manage the process
What else can I do?
- Targeting multi-word phrases are the most effective unless your product or service keywords are unique.
- Use word stemming and proximity grouping to maximize visits and minimize content.
- Find your optimum keywords through iteration, popularity, and WordTracker's KEI.
- Write a keyword-rich title tag. Put the top keywords or phrase up front.
- Use your optimum phrases in your title, h1 through h6, meta description, meta keywords, and body text, and link URLs, text, and title attributes.
- Hire an Mind Map Media to Manage the process!
Keyword Ranking Services Quote
| Total Management Service Levels |
Mind |
Map |
Media |
| Monthly cost |
$395 |
$595 |
$795
|
| Site Max updates per month |
4 |
8 |
12 |
| Company & Category Research |
yes |
yes |
yes |
| Competitive Research & Analysis |
yes |
yes |
yes |
| Score-carding Metrics |
yes |
yes |
yes |
| Keyword & Phrase Research |
yes |
yes |
yes |
| Pay Per Placement Advertising [PPP] |
yes |
yes |
yes |
| Search Engine Optimization [SEO] |
yes |
yes |
yes |
| Website Structural Analysis |
yes |
yes |
yes |
| Content Development for Optimization |
yes |
yes |
yes |
| Link Strategies |
- |
yes |
yes |
| Price Shopping Sites [PSS] |
- |
- |
yes |
| Web Analytics |
- |
- |
yes |
