Web Analytics
Website Analytic Services
You Spend a lot of Money to Acquire Qualified Visitors!:
The first step in any online marketing strategy is to attract visitors to your site—through both online and offline channels.
But all traffic is not equal. You need to acquire the most qualified visitors for the lowest cost.
To be most effective in evaluating the success of your campaigns, go beyond just measuring click-through rates and focus on campaign conversion metrics and overall Return on Investment [ROI].
Convert More Visitors by Analyzing Behavior:
Once you’ve acquired a visitor to your site, you need to persuade them to accomplish the goals you’ve set—and their own goals—such as completing a purchase.
This is defined as web site conversion. Conversion rate is the measure of success of your web site’s defined scenarios, such as the checkout process. Optimize your conversion rates by analyzing your visitors’ behavior click-by-click through each step within your funnels, helping to identify bottlenecks, confusing navigation and abandonment points.
Retain More Customers:
It typically costs 5-10 times more to acquire a new customer than to keep an existing one. So once you have attracted visitors to your site and converted them
into customers, you need to focus on identifying and retaining your most valuable segments of customers.
Determine exactly how well retention campaigns such as eMails, Newsletters and loyalty programs encourage your customers to keep coming back and, more importantly, to engage in repeat business.
Discover which links are driving visitors deeper into your site!
Identify what’s working—and what’s not
Identify Campaign ROI Tracking, your top performing partners and affiliates
Optimize your PPP and Organic Search campaign response with the most effective creative
Streamline navigation to and from your key pages to improve business results
Segment your visitors to determine which campaigns are driving new business vs.
repeat business
Give your most valuable visitors the products they’re looking for
Identify the most lucrative items in your product line
Find and fix the trouble spots in your online purchasing and registration scenarios
Get an up-to-the minute executive summary of your web visitor activity
Pricing of Web Analytics Services
Web Analytics service starts at as little at $150 per month for an existing web site with analytics.
If we begin a program, the initial set-up will range from $250.00, with $150.00 monthly review & reporting, for a standard plan; up to $175.00 per hour for consulting for implementation of the most robust web analytics on the market and with $150.00 monthly review & reporting.
If you have specific requirements for web analytics services please contact us at WA@webmetrics.com.
Pricing of Software Programs
Web Analytics software cost starts at as little at $50 per month for one domain and up to 50,000 page views, and scales to support millions of monthly page views and multiple domains/data sets.
If you have specific requirements for web analytics services please contact us at WA@mindmapmedia.com.
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